Tourism has a strong and direct impact on apartment prices in Dubrovnik, and the tendency is that this link will intensify further over the next five years.Key impacts of tourism on apartment prices:
Dubrovnik holds the highest property prices on the Adriatic, with an average square meter price of about €5,750, representing nearly a 25% increase compared to previous years, while rental rates have reportedly grown as much as 67%.
High seasonal demand from tourists for accommodation via short-term rental platforms (Airbnb, Booking, etc.) significantly raises market prices, simultaneously increasing investment interest in tourist apartments and villas.
The tourism sector particularly encourages the growth of luxury and premium properties rented to tourists, further reducing the availability of residential units for locals and increasing long-term rental prices.
The concentration of tourists during key summer months substantially boosts the value and attractiveness of rentals, and by 2030, Dubrovnik could become one of the most densely visited tourist destinations in Europe, putting additional pressure on the real estate market.
Tourism trends are expected to remain the main driver of price growth, but also a challenge for market accessibility and sustainability as investments shift toward properties suited for short-term rentals and tourism.
Conclusion:
In the period from 2025 to 2030, tourist demand in Dubrovnik will remain a key factor in shaping apartment prices. The increase in tourists and holiday rentals is expected to maintain or raise real estate prices, especially in attractive areas and the luxury segment. This will provide profit opportunities for investors, but there will also be challenges regarding the availability and pricing of apartments for locals and long-term rentals.
